Last time (AdWords article) I talked about AdWords and how to make a killer AdWords Campaign. This article will show you when and why to use Overture and how to get the most bang for your buck...
I think it is important to use Overture and AdWords. They are definitely very different, although on average, I spend the same amount of money on each and get the same amount of traffic for each. I run campaigns for each for nearly every one of my clients, so here are some observations I have come across over the past few years. It is very important to know what you are doing when setting up any PPC Campaign or you will most likely fail.
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