Ian Lurie is an Internet marketer in Seattle, WA. He started his web design and marketing firm, Portent Interactive, in 1995. Portent offers complete Internet marketing support, including search engine optimization, e-mail marketing, and web design and development. Recent projects include SEO and production for www.princesslodges.com, SEO, marketing strategy, design and production for www.dessy.com, and, on the more whimsical side, frida.filmateria.com. Ian has a law degree from UCLA and has successfully avoided practicing law for almost ten years.
Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there -- you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It's also a very complex process that requires patience, careful planning and a long-term approach....
Pay-per-click marketing is a great way to get visitors when you need traffic and you need it now. But it's risky: You can spend a fortune, generate many visits, and end up with nothing to show for it. This article will provide you with a high-level view of pay per click marketing, provide some general strategies and provide an example of what to do, and what not to do....
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